Course curriculum
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1
SMMNSM503A Introduction
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SMMNSM503A - Welcome
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2
Chapter 1. Overview of Niche Social Media Networks
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3.1.1 Niche Social Media Networks Overview
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3.1.2 Snapchat Overview & Features
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3.1.3 WhatsApp Overview & Features
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3.1.4 Pinterest Overview & Features
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3.1.5 WeChat Overview & Features
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3.1.6 Messenger Overview & Features
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3
Chapter 2. Niche Social Media Marketing Strategy
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3.2.1 Developing the Niche Social Media Marketing Strategy
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3.2.2 Conducting a Social Media Network Audit
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3.2.3 Selecting Your Social Media Networks
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3.2.4 Understanding The Different Content Categories
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3.2.5 Developing Your Social Media Marketing Strategy
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3.2.6 Integrating Influencer Marketing
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3.2.7 Setting Strategic KPIs
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3.2.8 Implementing Your Niche Network Strategy
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3.2.9 Creating A Budget For Niche Networks
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3.2.10 Developing Audience Feedback Procedures
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4
Chapter 3. Niche Social Media Marketing Implementation
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3.3.1 Snapchat Organic Implementation
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3.3.2 Snapchat Paid Implementation
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3.3.3 WhatsApp Implementation
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3.3.4 Pinterest Organic Implementation
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3.3.5 Pinterest Paid Implementation
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3.3.6 WeChat Organic Implementation
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3.3.7 WeChat Paid Implementation
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3.3.8 Messenger Organic Opportunities
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3.3.9 Messenger Paid Opportunities
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5
Chapter 4. Measuring Effectiveness on Niche Networks
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3.4.1 Measurement Tools For Niche Networks
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3.4.2 Niche Social Media Marketing Metrics
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3.4.3 Niche Social Media Marketing Scorecard
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3.4.4 Return On Investment Analysis
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3.4.5 Presenting To Stakeholders
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6
Assessment Task 1
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Assessment Task 1 - Social Media Marketing Strategy & Implementation - Working Template with Instructions
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Assessment Task 1 - Submission
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7
Assessment Task 2
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Assessment Task 2 - Social Media Marketing Strategy & Implementation - Working Template with Instructions
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Assessment Task 2 - Submission
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8
Unit SMMNSM503A Summary
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Unit SMMNSM503A Summary
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