Welcome to Mainstream Social Media Networks

1.1 Introduction to Mainstream Social Media Networks

1.2 Social Media Marketing Industry Report

1.3 Facebook Overview & Features

1.4 Facebook Blueprint

1.5 Instagram Overview & Features

1.6 LinkedIn Overview & Features

1.7 Twitter Overview & Features

1.8 YouTube Overview & Features

2.1 Social Media Marketing Strategy

2.2 Conducting A Social Media Network Audit

2.3 Identifying Your Audience & Objectives

2.4 Selecting Your Social Media Networks

2.5 Understanding the Different Content Categories

2.6 Developing Your Social Media Marketing Strategy

2.7 Defining The Role Of Paid Advertising

2.8 Integrating Influencer Marketing

2.9 Setting Strategic KPIs

2.10 Identifying Required Resources

2.11 Developing an Implementation Plan

2.12 Creating a Social Media Budget

3.1 Facebook Organic Implementation

3.2 Facebook Paid Advertising

3.3 Facebook Ad Platform Best Practice

3.4 Instagram Organic Implementation

3.5 Instagram Paid Advertising

3.6 LinkedIn Organic Implementation

3.7 LinkedIn Paid Advertising

3.8 Twitter Organic Implementation

3.9 Twitter Paid Advertising

3.10 YouTube Organic Implementation

3.11 YouTube Paid Advertising

4.1 Understanding Social Media Metrics

4.2 Developing Performance Reports

4.3 Tracking Expenses Against the Budget

4.4 Measuring Effectiveness

4.5 Utilising Social Media Management Tools

Assessment Task 1 - Social Media Marketing Strategy & Implementation

Assessment Task 1 - Submission

Assessment Task 2 - Social Media Marketing Strategy & Implementation

Assessment Task 2 - Submission

Unit SMMMSM502A Summary