SMMEMS505A Introduction

1.1 Review of the social media process

1.2 Social media conversion

1.3 Landing pages and retargeting

1.4 Email acquisition and email marketing

2.1 Landing pages – An Introduction

2.2 Benefits of landing pages

2.3 Linking conversion to your objective

2.4 Landing page builders

2.5 Main elements of landing pages

2.6 Measurement and A/B testing

2.7 Case studies

2.8 Landing page course

3.1 Retargeting - an introduction

3.2 Custom audiences

3.3 How to set up cookies

3.4 Regulations

3.5 Retargeting strategy

4.1 Email marketing - An Introduction

4.2 Email features, opportunities and constraints

4.3 Auditing past email activity

4.4 Email acquisition

4.5 Email marketing

4.6 Platforms, resources and budgeting

4.7 Implementation

4.8 Measuring and reporting

4.9 Case studies

Assessment Task 1 - Project template

Assessment Task 1 - Submission

Assessment Task 2 - Project template

Assessment Task 2 - Submission

Unit SMMEMS505A Summary