Course curriculum

  • 1

    SMMBPB504A Introduction

    • SMMBPB504A Introduction
  • 2

    Chapter 1. Introduction to Personal Branding

    • 1.1 Introduction to Personal Branding

    • 1.2 ​Personal Brand Marketing Opportunities on Social Media

    • 1.3 ​Personal Brand Marketing Constraints on Social Media

    • 1.4 Personal Branding - Why Now is the Time to Build Your Personal Brand - Activity

    • 1.5 Social Media Networks Assessment for Personal Branding

    • 1.6 Personal Brand Marketing Audit​
  • 3

    Chapter 2. Personal Brand Social Media Strategy

    • 2.1 Developing the Personal Brand Identity

    • 2.2 Personal Brand Identity Summary

    • 2.3 ​Identify Your Content Development Strength

    • 2.4 Personal Brand Marketing Essentials

    • 2.5 Personal Brand Strategy

    • 2.6 ​Personal Brand Strategic Initiatives

    • 2.7 Personal Brand Marketing Resources

    • 2.8 Personal Brand Marketing Budget
  • 4

    Chapter 3. Implement Personal Brand Marketing

    • 3.1 Personal Brand Marketing Schedule

    • 3.2 Personal Brand Marketing Implementation Plan

    • 3.3 Creating Content

    • 3.4 Personal Brand Case Studies

    • 3.5 Measuring Effectiveness
  • 5

    Assessment Task 1 - Project 1

    • Assessment Task 1 - Template

    • Assessment Task 1 - Submission
  • 6

    Assessment Task 2

    • Assessment Task 2 - Template

    • Assessment Task 2 - Submission
  • 7

    Unit SMMBPB504A Summary

    • Unit SMMBPB504A Summary