Welcome to The Diploma of Social Media Marketing

Course Overview

First Activity: Choose Your Organisation

1.1 The Social Media Landscape

1.2 Social Media Usage in Australia

1.3 Overview of the Social Media Networks

1.4 Social Media Marketing Resources

2.1 Introduction to Digital & Social Media Marketing

2.2 Resource - Digital Marketing for Beginners

2.3 Digital Marketing Channels

2.4 What is Content Marketing

2.5 The Content Marketing Process

2.6 Content Marketing Opportunities

2.7 Content Marketing Constraints

2.8 Legal Requirements and Ethical Constaints

2.9 Content Marketing Trends

3.1 Introduction to Content Marketing Strategy

3.2 Defining Objectives

3.3 Completing a SWOT Analysis

3.4 Conducting a Content & SEO Audit

3.5 Developing Buyer Personas

3.6 Generating Content Topics

3.7 Defining the Content Strategy

3.8 Developing a Content Editorial Calendar

3.9 Implementing Your Plan

3.10 Managing the Team

3.11 Setting Key Performance Indicators

3.12 Developing a Content Marketing Budget

4.1 Introduction to Content Creation

4.2 Establishing Your Brand Identity

4.3 Writing a Content Brief

4.4 Sourcing and Hiring Resources

4.5 Managing the Project

4.6 Creating Great Content

4.7 Optimising Content for SEO

4.8 Reviewing & Approving the Content

4.9 Publishing the Content

Assessment Task 1 - Content Marketing Strategy & Implementation

Assessment Task 1 - Submission

Assessment Task 2 - Content Creation

Assessment Task 2 - Submission

Unit SMMBCM501A Summary