Welcome!

Unit Structure

Your Workbook

Let's Do It! Choose Your Organisation and Your Project

Let's Talk! Introducing You

Chapter #1 Overview

1.1 Analyse Information On Market And Business Needs For Marketing Opportunities

1.1.1 Principles Of Marketing

1.1.2 Marketing Mix

1.1.3 Market Needs And Objectives

1.1.4 Business Needs And Objectives

1.1.5 Financial And Marketing Data

1.1.6 Identifying Marketing Opportunities

1.1.7 Information Analysis For Marketing Opportunities

1.2 Identify Potential New Markets

1.3 Apply Innovative Approaches Relevant To The Development Of Potential Marketing Opportunities

1.3.1 Innovative Approaches For Developing Markets And Potential Marketing Opportunities

1.3.2 How To Apply Innovative Approaches

Let’s Review!

Chapter #1 Activity 1: Quiz

Let's Do It! Chapter #1 Activity 2: List Concepts

Let's Do It! Chapter #1 Activity 3: Define Concepts

Let's Do It! Chapter #1 Activity 4: Matching Type

Let's Do It! Chapter #1 Activity 5: Word Scramble

Let's Do It! Chapter #1 Activity 6: Word Search

Chapter #1 Conclusion

Chapter #2 Overview

2.1 Identify And Analyse Opportunities For Organisational Fit According To Organisational Goals And Capabilities

2.1.1 How To Identify New Opportunities According To Organisational Goals And Capabilities

2.1.2 How To Analyse New Opportunities For Organisational Fit

2.1.3 Organisational Policies And Procedures

2.2 Analyse The Viability Of Each Opportunity

2.2.1 Viability Analysis

2.2.2 Statistical Methods And Techniques

2.3 Determine Probable Return On Investment And Potential Competitors

2.4 Select Marketing Opportunities According To Outcomes Of Viability Analysis, Return On Investment And Competition

Let's Review!

Chapter #1 Activity 1: Quiz

Let's Do It! Chapter #2 Activity 2: Explain Concept

Let's Do It! Chapter #2 Activity 3: Identify Concepts

Let's Do It! Chapter #2 Activity 4: Crossword Activity

Let's Do It! Chapter #2 Activity 5: Matching Type

Chapter #2 Conclusion

Chapter #3 Overview

3.1 Seek Feedback From Relevant Stakeholders

3.1.1 Relevant Stakeholders

3.1.2 Organisational And Marketing Operations

3.1.3 Stakeholder Feedback

3.2 Incorporate Feedback Received For Current Operations And Take Advantage Of Viable Marketing Opportunities

3.3 Review Current Operations And Document Changes Needed

3.3.1 Relevant Legislation, Codes Of Practice, And National Standards

3.3.2 Documenting Changes

3.4 Identify Resource Requirements For Marketing Opportunities

3.5 Document And Communicate Viability Of Marketing Opportunities To Key Stakeholders

Let's Review!

Let's Do It! Chapter #3 Activity 1: Quiz

Let's Do It! Chapter #3 Activity 2: Outline Concepts

Let's Do It! Chapter #3 Activity 3: List Concepts

Let's Do It! Chapter #3 Activity 4: Complete A Process

Let's Do It! Chapter #3 Activity 5: Word Search

Let's Do It! Chapter #3 Activity 6: Fill In The Blanks

Chapter #3 Conclusion

Summary

References

Let's Assess – Assessment Task 1 – Short Answer Questions

Let's Assess – Assessment Task 2 – Practical Assessment – Workplace Project