Course curriculum

  • 1

    Introduction

    • BSBMKG507 - Welcome

  • 2

    Chapter 1. Interpret Market Trends and Developments

    • 1.1 Market Data

    • 1.2 Statistical Analysis

    • 1.3 Nature and Degree of Relationship Between Variables

    • 1.4 Sampling

    • 1.5 Time Series Analysis

    • 1.6 Market Trends and Developments

    • 1.7 Perform Qualitative Analysis of Comparative Market Information

  • 3

    Chapter 2. Competitor Market Performance

    • 2.1 Competitor Analysis

    • 2.2 Competitive Analysis Process

    • 2.3 Using Competitor Analysis to Identify Opportunities and Threats
  • 4

    Chapter 3. Analyse Performance Data from all Areas of the Business to Determine Success of Marketing Activities

    • 3.1 Analyse Performance Data from Areas of the Business

    • 3.2 Analysing Qualitative Data

    • 3.3 Common Forms of Data Presentation

    • 3.4 Forecasting Using Patterns
  • 5

    Chapter 4. Identifying Over-Performing and Under Performing Products and Services

    • 4.1 Underperformance

    • 4.2 Analysing Performance Related Data and Information
  • 6

    Chapter 5. Forecasting Existing and Emerging Market Needs based on Information Available using Forecasting Techniques

    • 5.1 What and Why

    • 5.2 Marketing Forecasting Techniques
  • 7

    Chapter 6. Prepare, Plot and Interpret Data for Visual Presentation

    • 6.1 Preparing To Present Your Data

    • 6.2 Charts

    • 6.3 Tables

    • 6.4 Curves

    • 6.5 Graphs

    • 6.6 Spreadsheets
  • 8

    Chapter 7. Report on Analysis of Market Data

    • 7.1 Content

    • 7.2 Reporting Tools

    • 7.3 Format

    • 7.4 Final Details
  • 9

    Chapter 8. Legislation and Regulations

    • 8.1 Legislation and Regulations

    • 8.2 Codes of Practice and Social Issues
  • 10

    Assessment Task 1

    • BSBMKG507 - Assessment Task 1_v1.1

    • Assessment Task 1 - Submission
  • 11

    Assessment Task 2

    • BSBMKG507 - Assessment Task 2_v1.1

    • Assessment Task 2 - Submission